WelCH’s
Animation / Campaign
Character design and a series of 6 animations for preroll ads as well.
Spent a few months working really closely with AMP Agency on a new campaign for 2018 titled "Fruit Comes First" for Welch's Fruit Snacks. Included was 7 character designs, six preroll animated ads, a bunch of illustrated stock assets, and some social media images.
Part of the challenge was creating a set of cohesive, buddy feeling, diverse characters that can all have their own specialities and unique souls that will shine through selling the new lines of fruit snacks.
CLIENT
Welch’s Fruit Snacks
AMP Agency
ANIMATION
Latham Arnott
Animations
Working with 5 and 15 seconds was… a challenge.
The difference from the concept/idea to actual animation was significant, but really fun to see
