WelCH’s

Animation / Campaign

Character design and a series of 6 animations for preroll ads as well.

Spent a few months working really closely with AMP Agency on a new campaign for 2018 titled "Fruit Comes First" for Welch's Fruit Snacks. Included was 7 character designs, six preroll animated ads, a bunch of illustrated stock assets, and some social media images.

Part of the challenge was creating a set of cohesive, buddy feeling, diverse characters that can all have their own specialities and unique souls that will shine through selling the new lines of fruit snacks.

CLIENT
Welch’s Fruit Snacks
AMP Agency

ANIMATION
Latham Arnott

Welch's Fruit Snacks packaging with illustrated fruit characters including a cherry, apple, and banana.

Animations

Working with 5 and 15 seconds was… a challenge.
The difference from the concept/idea to actual animation was significant, but really fun to see

Process

Cartoon fruits with faces and limbs, including oranges, cherries, and bananas, arranged in three rows on a white background.
Illustration of various fruits with cartoon faces and limbs, including a cherry, raspberry, banana, strawberry, grape, and apple.
Solid purple color background
Solid blue background with small white shoe emoji
Cartoon onion slices with arms and legs jumping.

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Person with light purple hair and a mustache wearing a black t-shirt featuring graphics, standing against a background with illustrated palm trees and abstract shapes.
Abstract shapes including an orange starburst, green scribble, and curved white form on a white background.

MORE WORK

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MORE WORK ✱

Cartoon character drumming energetically while holding a drumstick and wearing a red party hat.
Outdoor billboard featuring a Chase advertisement with "NOW OPEN" in large text, and a colorful illustration of a cityscape beneath. Trees and a construction site are visible in the background.
Illustration of a stylized blue sports car with flames at the rear.
Abstract sculpture with large white eyes on a gray base
Animated character holding a pencil beside a keyboard on an urban street.