I enjoy creating characters, whether it's a quick sticker, a small avatar, or a mascot. A character can greatly enhance a brand. Some believe a mascot can be more memorable than a logo, like Tony the Tiger. In other cases, the logo itself serves as a character, as seen with Pringles. Characters like Barbie, Kool-Aid Man, and Pillsbury Doughboy are great examples of effective design.

In today's digital world, we can use motion in advertising, something that wasn't possible in the past. Simple looping GIFs get much more interaction from users than still images. Additionally, we can now use short films for advertising.

I've been an art director on many projects, learning with each one. While hands-on work is important, clearly sharing your vision with the team is crucial. I'm eager to help create and guide a visual style, as well as execute it.

Cereal Boxes, just hire me for one.

I’ve enjoyed working on various projects, both big and small. I've made many creative friends I can call on for help. I’ve collaborated with lettering experts, musicians for poster designs, and UI/UX designers for product illustrations. I’m happy to join your team temporarily or form my own to complete a project.

Designing for small screens is challenging. A detailed oil painting can’t be clearly seen at 30mm. For icons, whether big or small, it’s crucial to establish a clear visual style that fits the market and purpose. Often, brands end up with mismatched icons that don’t feel cohesive. At other times, icons may appear generic and uninteresting.

The last decade has changed the way illustrators are hired thanks to the internet and digital tools. Thinking about the largest companies in our day to day life we realize most of these projects have a need for illustration and they all need to be ownable. Snapchat filters, Facebook stickers, Google's onboarding flows, etc all are wonderful examples of artwork that serves a valuable purpose but sometimes go unnoticed.

Advertising has changed in the past five years. With high social media usage and web traffic, it offers strong marketing chances. Ads don't have to be dull; some of the best campaigns are fun and engaging on social media.

The best way for a project to fail is to match great illustrations or designs with poor font choices. Illustrated lettering helps set the right mood and effectively conveys a strong message.

All these skills focus on what is "appropriate." It's crucial to first understand the situation, then provide a solution, and finally put it into action. I value careful, measured steps. Whether it's selling a

All these skills focus on what is "appropriate." It's crucial to first understand the situation, then provide a solution, and finally put it into action. I value careful, measured steps. Whether it's selling a product, boosting visibility, or simplifying a complex issue, it’s all part of that same process.