CHASE
Ad Campaign / Illustrated Mural
Illustration featuring 15+ Boston themed Easter eggs
Chase commissioned me as the Boston artist to represent their expansion into New England as they open 50+ banks in the greater Boston area. This illustration rolled out throughout Massachusetts across the subway, buses, billboards, and web.
The piece features 10+ culturally relevant easter eggs geared toward both Boston natives as well as visitors.
CLIENT
JPMorgan & Chase
AGENCY
BaM Agency
The request was to have 10+ cultural elements integrated into the large skyline of Boston.
From summer jogging to winter running, there's about 30+ easter eggs in the piece.
I used color to make this piece feel friendly to the locals of Boston, while still feeling familiar to visitors.
I kept my sketches tight on this project.
I started with a style test on a food truck and chase building, to get a wide range of security and confidence moving into the other five thousand things I had to draw for the full piece.
