CHASE

Ad Campaign / Illustrated Mural

Illustration featuring 15+ Boston themed Easter eggs

Chase commissioned me as the Boston artist to represent their expansion into New England as they open 50+ banks in the greater Boston area. This illustration rolled out throughout Massachusetts across the subway, buses, billboards, and web.

The piece features 10+ culturally relevant easter eggs geared toward both Boston natives as well as visitors.

CLIENT
JPMorgan & Chase

AGENCY
BaM Agency

Illustration of a vibrant city scene with diverse activities including running, boating, sightseeing, and food trucks. The backdrop features a mix of historical and modern architecture, hills, a fountain, bridge, and waterfront. People are engaging in various leisure activities amidst colorful buildings and greenery.

The request was to have 10+ cultural elements integrated into the large skyline of Boston.

From summer jogging to winter running, there's about 30+ easter eggs in the piece.

I used color to make this piece feel friendly to the locals of Boston, while still feeling familiar to visitors.

Colorful illustration of a whimsical town featuring diverse buildings, people engaging in activities like running and boating, a fountain, trees, and balloons in the sky.

I kept my sketches tight on this project.

I started with a style test on a food truck and chase building, to get a wide range of security and confidence moving into the other five thousand things I had to draw for the full piece.

Illustration of a whimsical food truck with chefs inside, dressed in white uniforms. The truck has a red and white striped awning and is moving quickly, leaving a smoky trail behind. One chef is holding a ladle over a pot, and another is giving a thumbs up. The truck is labeled "whatmakes" on its side.
Illustration of a Chase bank building with trees and landscaping.
Illustration of a cityscape with landmarks and activities, including Boston Common, Paul Revere statue, brownstones, a bakery, a food truck, a Chase bank branch, Zakim Bridge, runners, marathon, harbor with rowing teams, ducks, and iconic buildings.
Chase bank advertisement with "Now Open" text, cityscape illustration, river with boats, and Boston landmarks.

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