Partners

Illustration

A set of illustrations showcasing assistance and teamwork.

Wagepoint is a payroll software solution for small and medium sized businesses.

These illustrations geared toward accounting partners and used for various collateral and throughout marketing campaigns. We always highlight the emotional benefit the software brings, rather than the software itself.

CLIENT
Wagepoint

Creating the Style

After a full brand audit, we defined three core pillars for the visuals to stand on. Each of these pillars have a visual cue.

The brand’s core pillars are Friendly, Competent, and Educational. They span the full reach of the brand. Each of them have a list of synonyms and related words that help us define what our visuals may look like.

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