UBER BOSTON
Ad Campaign / Illustrated Map
Gamified poster spread around the city of Boston for Uber passengers.
Artists across the United States were chosen to collaborate with the team at Uber and represent their home city as an illustrated map.
Detailing 10 prominent landmarks (and some extras by choice) I was inspired by a lot of old maps I'd see in Maine at the beach and some of the more colonial feeling maps around Boston when I was younger on day trips.
CLIENT
Uber Technologies Inc
People were looking closely at these as they were printed at bus stops, so we were able to reasonably include a ton of detail that would be lost in some other applications like a billboard.
I believe people have already drawn Fenway Park thousands of times.
I wanted to take these iconic buildings and landmarks and abstract them as much as I could for something refreshing. I didn't need to be the 1001st person to draw exactly what I saw.
