TRAEGER GRILLS
Traeger commissioned Tim Montana to write a song called “The Happiest Grill of Them All.” and needed a looping animation to run the 2 minutes.
Part of the challenge for this was to fit the budget — Hanna and I recycled a looping animation with multiple variations of the smoke and food which helped create a sense of newness without a ton of extra work.
Animation / Social Media
A clever loop of 15s with variable smoke/food to help mix up a full 2 minutes.
WITH
Hanna Rybak
CLIENT
Traeger Grills
AGENCY
ZAMBEZI
One of Traeger’s selling points is it’s ability to smoke cook multiple foods, including pizzas and cupcakes.
We spent a lot of the animation time on animating each smoke cloud to mimic the various foods that can be cooked.
Process
