TRAEGER GRILLS

Traeger commissioned Tim Montana to write a song called “The Happiest Grill of Them All.” and needed a looping animation to run the 2 minutes.

Part of the challenge for this was to fit the budget — Hanna and I recycled a looping animation with multiple variations of the smoke and food which helped create a sense of newness without a ton of extra work.

Animation / Social Media

A clever loop of 15s with variable smoke/food to help mix up a full 2 minutes.

WITH
Hanna Rybak

CLIENT
Traeger Grills

AGENCY
ZAMBEZI

Illustration of three grills cooking pizza with smoke clouds in the shape of food, surrounded by grass and plants.

One of Traeger’s selling points is it’s ability to smoke cook multiple foods, including pizzas and cupcakes.

We spent a lot of the animation time on animating each smoke cloud to mimic the various foods that can be cooked.

Outdoor billboard advertising Traeger Wood Fired Grills, featuring an illustration of people grilling outdoors with trees, smoke, and the slogan 'Taste the Wood Fired Difference.'
Screenshot of the "traegergrills" Instagram page featuring posts with food, grilling equipment, and a person demonstrating cooking. The page has 1,707 posts and 1 million followers, with a focus on wood-fired grills and barbecue culture.
Illustration on a smartphone screen showing two people enjoying a barbecue in a sunny outdoor setting. One person is grilling food, while the other relaxes in a chair with a drink. A dog is lying on the ground, and trees with animals are visible in the background.
Minimalist illustration of a landscape with grass, rocks, and a single pink flower on a pale background.
Illustration of a squirrel and a bird in a leafy tree.

Process

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Person with purple hair and mustache wearing a black shirt with graphic designs, standing in front of a beige background with artistic palm tree and geometric illustrations.
Abstract shapes including orange starburst, green scribble, and white swirl on white background.

MORE WORK

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MORE WORK ✱

Cartoon character holding drumsticks and a drum with a gradient background. The character has a circular body and is jumping with one arm raised.
Billboard announcing Chase bank is now open, with colorful cityscape illustration.
Illustration of a rocket-powered car with flames coming from the exhaust, stylized in blue and yellow on a black background.
Animated, abstract character sculpture with oversized eyes and a tilted cap, vibrant pastel colors.
Cartoon character in urban setting playing a street organ