Time Out Market Boston
Time Out Market asked 3 local illustrators to create an animated mural fusing Boston and baseball to be installed in the 25,000 square foot space just a five minute walk from the Red Sox’s home, Fenway Park.
“The market hosts 15 eateries, 2 bars, and a gathering of cultural events weekly. At each of these markets. At each of our locations, local artist and designers create unique work to help tell the local cities story. Each of the artists are featured in our ‘artist box’ for a month as their work is displayed on the 200 inch screen inside”
Process & Sketches
Time Out Markets only brief was subtle animation surrounding Boston and baseball, as the restaurant would be opening very close to Fenway Park. Wanting to pay homage to Boston's rich history in both the sport and culturally, I tried to think of a grid of images that'd each have their own micro purpose.
I used a palette that feels warm and embracing, somewhat inspired by the stadium and surrounding streets as well as the age of baseball as a beloved pasttime. The character style capitalized on these excellent baggy uniforms they had in the 1920's and 30's. The simple nature of it all was consusive to both animation and high legibility from a distance, knowing it would be a large installment in the restaurant.
Notably I enjoyed digging into the history of baseball and found many batters have these absurd, obsessive, and sometimes silly rituals when they go up to bat. Nomar Garciaparra in particular had a pretty famous one which inspired the batter hands repeating the same motions over and over in a OCD like state.
Fenway Park is one of the last stadiums that still has all of its original seating, which is at times a very very tight squeeze. It's a charming feature, but leaves the woman down below feeling pretty crammed in there, happily so.