RAVELRY SUNSHINE
Ravelry is an independently run community website and resource for knitters, weavers, crocheters, etc. They average about 1M active users every month with a user base of almost 10M and exponentially growing. All of this achieved by a small team of only 6.
I've worked with the team before on a series of.. hundreds of emoji/icons for the site and community. This time they wanted to roll some illustration and animation into their login page.
Animation
Looping gif for a login page
CLIENT
Ravelry
Ravelry is an independently run community website and resource for knitters, weavers, crocheters, etc. They average about 1M active users every month with a user base of almost 10M and exponentially growing. All of this achieved by a small team of only 6.
We wanted to make sure all community members and crafters felt represented, so we used a wide array of tools from crochet and knitting to bring authentic and technically correct results, while staying fun and light.
I started with a concept of these little tools helping build something larger than them, like any good community does.
Thinking of the mice from Cinderella, and fun stacking blocks on anyone's desk, I thought if they were all ganging up to create sunshine it'd be a lovely result.
As always, I never nail an illustration out of the gate, so being able to group and move characters around the composition a million times is a must in Adobe Illustrator.
With the illustration sorted, I took a stab at some frame by frame animation that would keep things simple and not too chaotic. I sketched out roughs in Procreate, tightened them in Photoshop, and composed everything in After Effects.
