by Kirk Wallace
Kirk Wallace, BoneHaüs | Freelance Illustrator & Graphic Designer, Boston Massachusetts
Cmrcl. Illustration / Design studio of Kirk! Wallace & Sküllboy

Publix Supermarket Characters

A series of packing illustrations created for the Publix Supermarkets kids products featuring some gummy fruit dinosaurs and a floating mouthwash bubble ghost. These rolled out on the shelves of the 1200+ supermarkets as well as their online store.


Publix Super Markets

A couple of packaging illustrations for the Publix Black Dot products for kids. A set of dinosaur/fruit/gummy hybrid characters as well as a mouthwash bubble fellow. The ask was a BoneHaus style of clean, attractive, fun characters that would work at scale as well as having high visibility from afar.

These are now on the shelves across the 1,200+ Publix Super Markets as well as their online grocery ordering service.

Gummy Dinos

Publix Gummies Illustration - Kirk Wallace Dinosaurs 03
Publix Gummies Illustration - Kirk Wallace Dinosaurs mockup

Mouth Wash Bubble

Publix Kids Mouthwash Illustration - Kirk Wallace Bubble 01
Publix Kids Mouthwash Illustration - Kirk Wallace Bubble 02

Process & Sketches

Most of the challenge to this project was in creating something unique that stood out as ownable for the Publix brand while coming in a small impactful size. These characters are the first of many for the new kids’ label, so it was important to create a strong foundation that they could expand on down the road.


Fusing fruit, gummy, and dinos all together without any one in particular overwhelming the image was a balance worth striking. I tried a rabbit and tiger at first, but it didn’t get the bubble reference enough. The orange started a bit more on the nose, with a full on orange slice for its frill behind the head. Version two took a more anatomical approach, which sold “dinosaur” much better.

Publix Kids Vitamins Illustration - Kirk Wallace Orange Dinosaur