Kids fluoride rinse and multivitamin gummies in pink-labeled containers.

PUBLIX

A couple of packaging illustrations for the Publix Black Dot products for kids. A set of dinosaur/fruit/gummy hybrid characters as well as a mouthwash bubble fellow. The ask was a BoneHaus style of clean, attractive, fun characters that would work at scale as well as having high visibility from afar.

These are now on the shelves across the 1,200+ Publix Super Markets as well as their online grocery ordering service.

Packaging

Character design for a new sub-label by Publix Grocery.

CLIENT
Publix Markets

Colorful cartoon dinosaurs smiling and hugging each other

Fusing fruit, gummy, and dinos all together was a balance worth striking.

A cartoon-style illustration of a white pharmaceutical bottle with a pink label, featuring playful cartoon dinosaurs. The label has a stylized letter "P" and abstract text lines. The background is solid pink.
Bottle of kids multivitamin gummies with animal illustrations
Four pink cartoon characters with bubbles and stars, each with a smiling expression.

Most of the challenge to this project was in creating something unique that stood out as unique for the Publix brand while coming in a small impactful size.

These characters are the first of many for the new kids’ label, so it was important to create a strong foundation that they could expand on down the road.

Children's anticavity fluoride rinse bottle with pink cap and bubble gum flavor label.
Cute pink cartoon character with big eyes and a smile, surrounded by small blue and white bubbles.

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Person with light purple hair and a mustache wearing a black t-shirt with colorful graphics, standing against a wall with illustrated plants and shapes.
Abstract design with orange starburst, green scribbles, and gray swirl

MORE WORK

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MORE WORK ✱

Cartoon character playing drum
Billboard with 'Chase Now Open' message and illustration of a cityscape.
Animated blue racing car with large rear spoiler emitting flames on a dark background.
Animated scene with stylized character blinking
A cartoon character stands in front of a keyboard and a busy street scene, with colorful buildings and a storefront in the background. The character wears suspenders and holds a pen.