Inference Solutions
Animated Campaign
Content strategy and execution for Inference, a virtual agent software.
Inference is Virtual Agent Software. When you call into a customer support line, Inference/Five9’s software is what likely connects you to a human.
I worked with Amalgam to create a series of retargeting ads. I wanted to focus on the emotional benefit of the software, rather than the software itself – all the better things to do beside sitting on a phone.
CLIENT
Five9
AGENCY
Amalgam
Time well spent is the hero. Lets create a campaign that focuses on what the software unlocks and enables –
The best ads have capitalized on emotional benefit and human truths; things we can all relate to and that inspire a feeling we are familiar with.
Creating A style
Irreverence and human experiences were the key to developing a style that people could relate to and helped show that this product understands the struggles and therefore knows how to solve them.
Big goofy characters to reflect the copy writing, bright inspiring warm colors to offset from the otherwise sterile tech industry, and animations that are larger than life and have little to do with sitting at a desk or stuck on the phone all day.
Final Art
