KADINCE

Illustrated Brand Identity

Community Involvement Software

Kadince is a community involvement software that streamlines the process of getting communities funded to achieve their best potential.

I lead the new branding, which focused on placing the communities and beneficiaries of the software as the heroes. The product is not the hero; it’s the communities that benefit from the product.

Each illustration focuses around various efforts of the software and is grounded in a familiar, empathetic, aspiring reality.

ADDITIONAL HELP
Dom Civiello

DELIVERABLES
Illustration
Photography
Iconography
Voice & Tone

Simple illustration of a bicycle with two wheels, triangular frame, and handlebars.

The software is not the hero, the brand is not the hero.

We showed the goals and outcomes from Kadince’s help; communities operating and thriving as a well oiled sustainable machine – they are the hero.

A responsive illustration system for desktop and mobile

We created the hero mural as a modular layout where we could serve smaller sized illustrations for narrower viewports by simply removing some buildings and people.

Illustration of a community scene with diverse people, including a person in a wheelchair, a worker with a broom, children playing, and an office worker walking with a briefcase, set against a backdrop of buildings and trees.
Illustration of a lively neighborhood scene featuring people engaging in various activities such as selling vegetables, riding bikes, and walking dogs. The scene includes buildings like pottery shops and community centers, with trees and a city skyline in the background.
Illustration of people outside a multi-story building, with a child playing hopscotch, adults carrying boxes, and a person sweeping the ground.
Illustration of a lively neighborhood scene with diverse people engaged in various activities. Includes buildings like a pizzeria, pottery shop, and theater, a vegetable market, people biking, walking dogs, socializing, and gardening with a backdrop of city skyscrapers.
Illustrated street scene with shops and people on a city block. Buildings include a pizza place, a pottery shop, and a fresh veggies stand. People are interacting, with one carrying groceries and others browsing. A bicycle is parked nearby.

We put storytelling at the forefront of this brand.

In this case I wanted "Sesame Street" meets "Do The Right Thing" with a warm and safe, but realistic and authentic style. This painted a picture for the world we’re trying to build with the product, without forcing it down anyone’s throat.

This landscape image was established first. After that, could drill into this miniature world to pull out vignettes that related to specific features of the software.

Collage of diverse individuals and illustrations representing community support and appreciation, accompanied by text about environments for help and keywords like empathy and authenticity on a light green background.
Illustration of a lively neighborhood with people in a park, a pottery shop, a pizza place, a fresh produce stand, and various buildings. Some people are engaged in leisure activities while others interact around the shops. Trees and a backdrop of city buildings are visible.
Illustration of a lively urban street with various buildings, people engaged in activities, and a tree. Stores like pottery, food co-op, and books and games are visible. People are walking, biking, and socializing. Skyscrapers and clouds in the background.

Iconography

While we were bucking trends of financial tech illustrations with our primary imagery, we wanted to offset that whimsy style with a more technical style of icons.

Infographic highlighting time-saving features of a software, including centralized data, anywhere hour logging, easy address collection, comprehensive activity log, workflow rules, and CRA exam readiness.
A grid of various outlined icons in yellow and green hues, including hearts, clocks, buildings, money symbols, warning signs, paper airplanes, sun, diamonds, stars, dental images, gift boxes, arrows, leaves, gears, shields, cakes, map pins, and numbers 1, 2, 3.

Photography

Sourcing photos that display communities coming together and fusing it with some illustrated elements and color correction, would give a scalable but ownable style of photography.

Got a Project?

A person with light purple hair and a mustache wearing a black shirt featuring a spherical design and text. In the background, there are digital drawings of plants and abstract shapes.
Abstract digital art with a peach starburst shape, green scribble, and a wavy beige line on a white background.

MORE WORK

✱

MORE WORK ✱

Cartoon character playing drum
Billboard advertisement with Chase logo, large text 'NOW OPEN', and colorful cityscape illustration, promoting new locations in Boston.
Stylized illustration of a futuristic blue sports car with a prominent rear spoiler and flames coming from the back.
Abstract cube-shaped character with large eyes, red nose, and black cap on white surface.
Animated character standing next to a piano on a street, holding a baton, with urban buildings in the background.