PAYROLL

Illustrated Brand Identity

A full rebrand of payroll software giant, Wagepoint.

Wagepoint is a payroll software solution for small and medium sized businesses. They wanted to bring their visuals up to speed with their growth over the years.

It was time for them to rethink most touch-points with all of their newfound experience and insight on their customers and strengths.

ADDITIONAL HELP
Glenn Thomas
Dom Civiello

CLIENT
Wagepoint

Wagepoint logo with stylized smiling face and spark
Illustration of two people in a workshop setting. One person in an apron is using a hammer on a bicycle frame, while another is holding a bicycle wheel. Various tools and blueprints are seen in the background.

Each Illustration is inspired by the users, to highlight the wide range of people that need to run payroll.

We focused on the emotional benefit that the software brings; the ability to get back to why you started the business to begin with.

Illustration of a potted plant with green leaves in an orange pot on a white background.

Creating the Style

After a full brand audit, we defined three core pillars for the visuals to stand on. Each of these pillars have a visual cue.

The brand’s core pillars are Friendly, Competent, and Educational. They span the full reach of the brand. Each of them have a list of synonyms and related words that help us define what our visuals may look like.

Illustration of percentage symbol with cent and dollar signs
Illustration of two chefs in front of a pizza oven, with pizzas on a counter. Text beside them talks about Wagepoint, highlighting diverse customers like pizza shops, emphasizing business fundamentals and camaraderie. "Back to your Roots" is the heading.
Wagepoint core pillars document with sections on Friendly, Competent, and Educational highlighting their values and capabilities in technology and payroll solutions.
sketches of go-kart racing scenes

No one started a business to run payroll and worry about taxes.

They started it from that spark of joy of tossing pizza dough with their buddy. Wagepoint gets you back to that spark by taking payroll off your shoulders.

The icons are simplified, distilled versions of the illustration.

We used an alternative color palette that is based off of the illustrations, but brighter, bolder colors that better match with the product interface.

Set of 16 icons depicting a coin, calculator, medal, star, keys, calendar, plant, check, globe, credit card, checklist, financial document, heart, speech bubble, folder, and paper plane.
Wagepoint business cards arranged diagonally, featuring names and job titles, with green and orange segments highlighting individual cards.

Using all of our elements of form, shape, texture, and color defined from the illustration, we were able to create a very scalable and simple style to show the product's features through interface abstractions.

Three illustrated software interface mockups: payroll setup with salary details, a payroll calendar with pay day marked, and a customer support ticket submission form with search function.
Collage of creative and collaborative activities: woman sketching on a wall, person arranging flowers, two women discussing while seated, and a group engaged in a collaborative work session.

Photography got a simply treatable style to speed up production when illustration was too time consuming.

Sourcing photos that display working people in their element, feeling proud and happy felt like the perfect compliment to the illustration approach.

Shrad Rao, CEO, Wagepoint

Our brand is consistently known for being the ‘cool’ payroll company. In a sea of boring, we shine bright with our look and attitude to match.

Smiling person wearing glasses with a short haircut against an orange background.

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Person with light purple hair and a mustache, wearing a dark shirt with graphic designs, standing against a backdrop featuring illustrated plant and abstract shapes.
abstract design with orange starburst, green scribble, and white swirl

MORE WORK

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MORE WORK ✱

Animated character playing a drum while jumping, with a peace sign.
Billboard advertising Chase bank, featuring "Now Open" text and illustrations of a cityscape and landscape scene, with details at Chase.com/Boston.
Stylized illustration of a blue sports car with a large rear spoiler and flames coming from the exhaust on a black background.
Abstract sculpture with googly eyes and geometric shapes
Cartoon character playing a street organ on a city sidewalk with buildings and trees in the background.