Facebook Skully Stickers
Yeahhh sküllboy gets a sticker pack for everyone to use on Facebook Messenger to express your emotion through the use of graphics telling the story of skullboys adventure into the wild.
When they asked me if I had any ideas, my mind went everywhere for a while. I knew I wanted to do something different than the rest of the packs available while sticking to my style enough to show off my favorite work on the project.
I tried to tell a miniature story inside the pack, rather than just a random slew of emotions. (not that there's anything wrong with that) Therefore I needed to tell a large overarching rough story, where each image itself also told a small piece of that story as well as standing on it's own. Each sticker has to have a different use that can be totally independent of another as well as be something that expresses the emotion used every day. Things like happy, sad, angry, scared.
Process & Sketches
Sketching was a grand part of this process, getting the character design perfect was top priority. Since the character concept had already partially been thought out in my own branding, I wanted to carry some of that forward. The trick was to make sure first and foremost that this character would work in the story, as the last thing I wanted was for this to look in anyway like some sort of self promotion. After testing the water with the story and ideas, I thought a skeleton out in nature trying to get reconnected with it all would be cheeky and knew I could move on.
The next big trick was keeping the essence of some previous illustrations, but making him simpler and pose-able for all sorts of quickly recognizable situations. Since these can get as small as 50px in certain situations, I needed to make sure that from a very quick glance, you can tell what sort of emotion he's expressing. I wasn't going to be able to rely too heavily on color or detail, but instead had to focus on general shapes and silhouettes, so making the character design as simple as possible was a must.
When it came to 'storyboarding' the story (lolol omg) I tried to make sure there was a healthy mix of emotions, positive, negative, and neutral. I denoted those with different colors which later in photoshop I'd do some color grading to help get those cold tones for the sad stuff and warmth in the lovely ones.