BSDS POSTER

Poster

Art direction for a New England based brewing poster show

Richie Stewart and I created the house poster and general branding aesthetic for the event as it was used throughout social media, print, advertising, and web.

Telling a story in this poster was ultimately the most important feature here. Below I write my thoughts on the brewing community and scene. Dig in, have fun!

A hoppy poster show at Backlash Beer Co. Featuring 28 local Boston Designers.

PHOTOGRAPHY
Nicklas Weikart

WORDMARK
Richie Stewart

Vintage-style poster for New England Brew event by BSDS, featuring cartoon beer keg character and whimsical illustrations, dated September 21, 2019, at Backslash Beer Co, Boston, MA.

To me, brewing has always been about an equal input and output. Whether it be tea or beer, a brewer is trying to inject their life experiences into the product, to be distilled down and shared around.

A whimsical illustration of a smiling stick figure character with a large, patterned head, reaching towards a cloud of abstract symbols and shapes emerging from a bottle.
A stack of postcards titled "New England Brew" with illustrations and text indicating they are designed by New England designers. Other colorful postcards are partially visible around it.

Gather 'round as the giant keg visits your town! But before the big party this fella takes time to soak up the local culture, explore the scene, and visit with the locals. 

Illustrated poster titled "New England Brew" by Bay State Design Shop featuring a cartoon beer barrel character and friends, with playful background details. Includes the phrase "Fortune Favors the Kind."
Illustration for "New England Brew" event presented by BSDS featuring animated beer characters, kegs, and hops. The poster shows lively cartoon figures enjoying beer-related activities with playful and whimsical design elements. Event details at the bottom state September 21, 2019, at Backslash Beer Co, Boston, MA.

Got a Project?

Person with purple hair, wearing a black T-shirt with graphics, standing in front of a background with illustrated plants and stones.
Abstract geometric shapes in orange, green, and gray against a white background.

MORE WORK

✱

MORE WORK ✱

Cartoon character running with drum and drumsticks
Chase bank "Now Open" billboard with cityscape illustration, promoting new locations in Boston, surrounded by trees.
Stylized illustration of a blue race car with a large spoiler and flames coming out of the exhaust, set against a black background.
Abstract sculpture with eyes and hat
Animated character standing next to a piano-like instrument on a city street, with abstract storefronts and buildings in the background.