Ready Logistics
Iconography
Short description of the project as well as some brief details.
Ready Logistics’ transportation and logistics solutions connect automotive dealers, auctions, commercial clients and car owners nationwide. From anywhere to everywhere, we make it easy to transport your vehicles quickly and conveniently..
A set of icons for Ready Logistics, working with Lucid Agency we went with a strong and bold graphic style, keeping everything in its bounding circle with room for some breaking of the shape to keep them all unique and family oriented. Working in a limited palette of 5 colors kept things easily on brand and all focus on the content / shapes without having to worry about each one having a different color palette.
CLIENT
Ready Logistics
AGENCY
Lucid
The key to these icons is certainly the shapes and use of it's container as well as more naturally, the color palette. Knowing that the demographic is older males that are interested in industry and automotive, I made sure to use strong, bold, solid shapes with sharp edges and corners rather than something too soft of bubbly. Working in black and white at start helped me build value and therefore visual hierarchy / focus. Once that black and white is built out, it's easy to start dabbing colors in in Illustrator. Below you'll see some of the early shapes that were a bit too abstract and another a bit too soft. You'll also see that black and white and some color variations.
