2012 - outdated

Monica Justesen is a photographer focusing on saving crucially special moments forever. She works with clients closely to help bring out their vision and organize them into understandable and tangible direction. Monica works with clients that become friends and leave a project feeling accomplished, warm and full of memories in both head and photo. Putting her love into every shoot or package she sends, we tried to carry that forward in the whole aesthetic.

The branding was based on her gift of using as much of what nature will provide as a studio, be it natural lighting, perennial vignettes, etc. In other words, not relying heavily on Photoshop and artificial lighting.

We used more delicate colors to help lighten the brand, and revolved the marks around her expert background in exploring and guiding rafts down rivers for some years of her life, while living out in the woods.