Bags of Magic Cactus coffee with desert-themed illustrations on a scenic desert background. Flavors include Mexican Chocolate, Original, Flan, Pan Dulce, and Bizcochos.

MAGIC CACTUS

Identity Design & Packaging

Your portal into a better day.

Magic Cactus is a coffee company inspired by traditional Mexican flavors and the landscapes of El Paso, TX.

Adam and I named and developed the brand from scratch alongside the client. We created a packaging system inspired by deluxe edition vinyl boxsets with illustration, design, and copyrighting all done by us.

CLIENT
Magic Cactus

ART DIRECTION
Adam Danielson

Illustration of abstract crystals and plants with the text "your portal into a better day."

Coffee can bring you to a place.

The morning walk with your partner, late nights working on your first book, lunch breaks with your father. We wanted to take that idea of coffee being a vehicle, a portal.

Two bags of "Magic Cactus Coffee" labeled "Pan Dulce" with an illustration of a cactus and text about the product on one side, set against a beige background with promotional text on the right.
Colorful illustration showcasing various abstract cacti and plants with crystal formations and geometric shapes. Each has unique designs and vibrant colors, including orange, yellow, and green. The composition includes circular frames and whimsical cartoon-like figures at the bottom.
Abstract cartoon characters with unique features, including a red figure with a green melon, a character holding a carrot with leaves, a yellow figure with a round body, a tall yellow figure holding a cactus, and a triangle-headed figure with a large eye and cord-like tail.

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Person with purple hair, wearing a black t-shirt with graphic designs, against a backdrop of palm illustrations and abstract shapes.
Abstract art with orange starburst, green scribbles, and white curved shapes on white background.