MAGIC CACTUS
Identity Design & Packaging
Your portal into a better day.
Magic Cactus is a coffee company inspired by traditional Mexican flavors and the landscapes of El Paso, TX.
Adam and I named and developed the brand from scratch alongside the client. We created a packaging system inspired by deluxe edition vinyl boxsets with illustration, design, and copyrighting all done by us.
CLIENT
Magic Cactus
ART DIRECTION
Adam Danielson
Coffee can bring you to a place.
The morning walk with your partner, late nights working on your first book, lunch breaks with your father. We wanted to take that idea of coffee being a vehicle, a portal.
