by Kirk Wallace
Kirk Wallace, BoneHaüs | Freelance Illustrator & Graphic Designer, Boston Massachusetts
Cmrcl. Illustration / Design studio of Kirk! Wallace & Sküllboy
welches-character-design-kirkwallace-bonehaus-feature2.jpg

Welch's: Character Design & Animations [Ad Campaign / Branding]

Set of character designs and an animated advertising campaign for the Welch's brand

welches-characters-all-04.jpg
Welches-strawberry-kirkwallace.bonehaus-feature.jpg

Welch's Characters & Animations 🍓

Spent a few months working really closely with AMP Agency on a new campaign for 2018 titled "Fruit Comes First" for Welch's Fruit Snacks. Included was 7 character designs, six preroll animated ads, a bunch of illustrated stock assets, and some social media images.

Part of the challenge was creating a set of cohesive, buddy feeling, diverse characters that can all have their own specialities and unique souls that will shine through selling the new lines of fruit snacks.

Below are the 6 animations, a bunch of character study, some executions, and a load of sketches / process so check it out!

Animations

Directors Cut of the animations all edited together.

Character Designs

Props

bonehaus.kirkwallace-welchs-props-bonehaus.jpg
 

Process, Storyboards, & Sketches

 
 
 Early character sketches getting shape ideas worked out

Early character sketches getting shape ideas worked out

 Always simplifying down to make sure the characters hold their value at all sizes

Always simplifying down to make sure the characters hold their value at all sizes

Storyboards

 Cel animation done in flash for yogurt 15

Cel animation done in flash for yogurt 15

 Cel for yogurt 05

Cel for yogurt 05

 Few flash frames for character's rotation as it pops open.

Few flash frames for character's rotation as it pops open.

Keyframes

 Early versions of the characters. Note the banana and orange are much sillier

Early versions of the characters. Note the banana and orange are much sillier